Models that change size as needed have been experimented with, but they are either too inefficient or difficult to optimize at a limited power budget. However, I agree that they are likely what is needed if we want to continue to scale upward in size.
I suspect the real bottleneck is a breakthrough in training itself. Backpropagation loss is too simplistic to optimize our current models perfectly, let alone future larger ones. But there is no guarantee a better alternative exists which may create a fixed limit to current ML approaches.