It doesn't play anything like a traditional guitar! Some of the shapes are the same on the melody side, but you're now tapping them with your right hand instead of fretting them with your left. In a lot of ways it's more like playing the piano than any other fretboard instrument.
Lately I've been performing in a band, where the Stick slots into the traditional 'bass guitar' slot. There the technique is quite similar, a lot of the time I am playing it exactly like a bass. However it has a much bigger pallette of sounds available to you: tapping the strings (instead of plucking) creates a much more aggressive & throaty bass tone. And at the same time you can very easily play broad, airy chords, or harmony & melody.
My only wish is that it came with a sustain pedal like the piano ;)