Already is. I suggest everybody else de-google as well.
I massively rate Kagi, but this is way less than ideal.
If we could subscribe and suggest content along our interest graphs, we would control the algorithm and could prune slop with ease.
It'd be incredibly awesome if news, forums, and social media worked like BitTorrent.
DDG lets you turn ads off completely.
My search lists are curated very well through my settings and even just using the recommended block list keeps a lot of junk out of my search results. If I find a bad site, I can block it from all future results pretty quickly. I also can use regex on the URL's in the search result to redirect things like Reddit to old.reddit automatically. It's very nice.