What I'd love to see is regulation forcing companies to provide reasonably priced ad-free options. There should be a right to opt out of ads.
Of course, consumers cannot possibly estimate the cost of ads. They can't tell how much of the stuff they buy is because they're influenced, or how many years of life they throw away by watching ads in the long run. Ads could be costing them 1 dollar a year, or maybe 1,000. But they don't know, and they sure as hell won't be paying 5 bucks for a product if there's a "free" ad version.
What does that even look like, practically speaking? Is sponsored segment an ad? Is wearing branded apparel an ad? Is doing a press junket for a new movie an ad?
Most newspapers require payment but have no ad free option either.