They don't deceive, they don't put money over people. Because their mission IS to the people. You can buy a Tata product with a level of trust that no other brand can provide. Seeing TATA along with a product is more than enough. They are the best definition of capitalism I have ever come across.
This is why you don't see Ratan Tatas in billionaire's list or rich people's list.
Everything India is because of the Tatas. They single handledly is responsible for building India's foundations. Whether it is in Health, Nuclear, Tech or anywhere. You will see Tata's presence everywhere.
I genuinely shed a tear today morning because of his passing. And I am not sure I would do the same for any other business man.
Today is indeed a sad day. May he rest in peace.