>Apple can't get back lost sales and revenue
Unless Samsung was, you know, required to write them a check. For damages. If they lost. Which is how such cases usually proceed.
>Apple can't get back lost sales and revenue
Unless Samsung was, you know, required to write them a check. For damages. If they lost. Which is how such cases usually proceed.
But every lost sale of an iPhone is also one less person within the ecosystem. An ecosystem that plays off each of its elements to drive revenue e.g. iPhone user buys movies which they can only watch if they buy an AppleTV etc. It's borderline impossible to quantify all of the indirect revenue Apple would lose not just now but in the future.
There's a technique pretty much every company that knows what's it doing applies to figure out exactly what you mentioned and it's called downstream impact analysis.
I'm absolutely 100% certain if you're an executive at Apple and you ask your finance department what the downstream impact is of an iPhone sale the finance department will come back with numbers for the profit variance when the customer wasn't already a customer, when they already were and a bunch of other scenarios.
And I fully agree that the finance department would be able to calculate the expected profit per customer for today's products. But what about tomorrow's ? And the next year ?
Apple locks in the user at multiple points: apps, movies, TV shows, books, accessories etc.
OP's entire argument is that the court's finding is incorrect and that's why its a victory for Apple's lawyers -- I think you're severely underestimating the forecasting techniques used, especially in a company as competent as Apple.
It doesn't seem to me that incalculable implies irreparable but it's certainly a defensible position.
I think it is very easy to imagine irreparable harm being done.
[1]http://www.pcworld.com/article/223431/riaa_thinks_limewire_o...