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Assuming your product is for individuals, I would listen to my customers, and move away from services and towards the "purchase once" model of old, guaranteeing maybe 1 or 2 major updates.

If your product is for business and production, I would simply remove the lifetime purchase option.

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My product is for businesses but they seem only interested in a cheap lifetime price. I guess adding more features is the solution here to get them to pay more.

Have you asked them if they would pay more for more features? Perhaps some work to be done around perceived value and pricing, and to understand if putting more resources in is actually going to generate the revenue lift you’re looking for.

As lifetime deal was sold with promise of all future upgrades, asking that question might seem confusing to them.

There is some truth there, but regardless, you have to talk to the customer to understand if you intend to optimize pricing around value.

Right. Just that it's not easy to get them to talk. Always other priorities than providing feedback.

But can't blame them. I am also like that :)

Do you have 20+ lifetime sales to show this is true?

I have 10+, then I stopped selling lifetime deals to check adoption of recurring plans.

I suspect this is too little data.

But 10+ deals suggests you have enough inbound interest to test it.

Try AB testing it I would say.

True. I am planning to add lifetime deals again but with higher pricing than before.

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