[1] https://electrek.co/2024/10/08/why-rivian-rivn-cutting-ev-pr... [2] https://static.nhtsa.gov/odi/rcl/2024/RCLRPT-24V718-2751.PDF [3] https://www.forbes.com/sites/brookecrothers/2024/09/22/cyber... [4] https://press.spglobal.com/2024-07-24-S-P-Global-Mobility-Ju...
Tesla sold more Cybertrucks than almost all other EV trucks combined
https://www.theverge.com/2024/9/18/24247985/tesla-cybertruck...
The Cybertruck was the best-selling $100,000+ vehicle in July
https://qz.com/tesla-cybertruck-is-selling-better-than-any-o...
"The Cybertruck was the best-selling $100,000+ vehicle in July" - there you go
Even if it is profitable, it still needs to be weighed against the opportunity costs of using those resources to pursue a different strategy. Would the same resources in terms of designer, engineers, hours, and capital outlay on factory production lines have been more profitable if they were applied to a different vehicle?
It's very possible. The Cybertruck is always going to be a limited demand vehicle. It may do well versus other EV pickups in the US market, but Tesla is a global company and the Cybertruck is not a global vehicle.