It's been happening way before COVID, your post exemplifies the sentiment: if trusted sources fail at any point they become absolutely distrusted, and people prefer to choose their sources which further departs from a shared reality.
There might have been issues with censoring the lab leak theory, perhaps there were reasons for that such as it not being publicly proven, there was conjecture, etc. but because someone chooses to believe in it, and someone else do not then you got a split reality between them.
Rinse and repeat for a multitude of topics and we get to where we are.
The USA is the canary in the coal mine for this, or perhaps the seed that's spreading across many other countries, hard to tell. Given the free speech absolutism I personally believe it's a bit of both, it's the canary that also seeded a whole movement of conspiracy theorists grifters. I see that happening in Brazil as well, following on the footsteps of what people like Rush Limbaugh, Alex Jones, etc. created in the USA. And now in Europe I see glimpses of it everywhere.