While NFT sales and token releases on ethereum and other chains with smart contracts are absolutely botted and scalped/sniped very aggressively, there has been a lot experimentation on how to avoid this. Whitelists are one (bad, IMO) solution, various type of auctions are a fairer solution that aren't that popular in crypto because people are mostly interested in flipping the asset rather than obtaining it at a fair market price.
For things like tickets to a concert or things that people actually want to keep/consume, auctions make a lot of sense.