Yes, the certs are often hard to attain, but for the most part experience trumps them all and the only thing a cert proves is that you had time to read the books and take the tests.
The one exception I make is for Cisco/Juniper certs, if you have a cert you can jump ahead in the support queue. This could potentially save you hours/days in the dealing with support and is generally worth it in terms of time for you and your employer.