You really can’t think of any major difference between 10G Ethernet and all of those other standards that might be responsible for the price difference?
Look at the supported lengths and cables. 10G Ethernet over copper can go an order of magnitude farther over relatively generic cables. Your USB-C or HDMI connections cannot go nearly as far and require significantly more tightly controlled cables and shielding.
That’s the difference. It’s not easy to accomplish what they did with 10G Ethernet over copper. They used a long list of tricks to squeeze every possible dB of SNR out of those cables. You pay for it with extremely complex transceivers that require significant die area and a laundry list of complex algorithms.