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My best guess is because the bar set low enough gets to people who don't install software at all, so ubuntu has a good default package.

Once you get to a higher bar where people do need to install software, Ubuntu loses that audience (because they wouldn't find the software they expect to)

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I'll probably start offering Linux to business clients. 90% of mine just need an os with a web browser these days. The 10% that don't I'll push to migrate to cloud offerings of whatever software is keeping them on windows and migrate to Linux after that. It's been some serious consideration for me to go down this path but it's what I forsee happening. It'll be framework laptops and Linux. Gonna have to bite the bullet tho and do a whole host of work settling on a disrtro/rollout and support plan. I'm lucky tho and many of my clients are heavy on ethics, right to repair and so on, so apple won't get a look in at all.

I personally am going to bring linux to my whole family. I do still use Windows for gaming, although I do plenty linux gaming too thanks to the steam deck.

You have some nice customers! I was lucky to join a company that allowed me to choose linux as OS, the previous company strictly refused. I'm strong on Linux, but I won't lie that sometimes things are pretty rough, even with widely supported distros (Fedora, Kubuntu)

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