Well, maybe.

You can maintain or increase the value of your IP (and therefore tour company) by _showing_ you're investing in the protection of your IP.

After all, the value of IP in your books is subjective. That perceived value increases if you can report you've "removed thousands of links to pirate versions of our content". So in that regard, battling piracy is money well spent.

Depends on where you fight it.

Got it removed from most Google page 1's? -> probably worth it

Trying to take down all torrents? -> probably not worth it

There's money and there's "money". You know when a crypto grifter mints a billion tokens, sells a thousand for $1 each and then claims to be a billionaire? Then borrows half a billion from a bank, using his almost-billion "$1" tokens as collateral? This is like that.