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I completely reject that anyone who would have paid $x for a windows upgrade has then decided not to because of the price of OSX upgrade. It's either worth it for them, or not. Lowering the price simply increases the number in the first category.

And your forced car analogy is seriously flawed.

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The analogy went some way to showing how the argument based on there being "no direct competition" is a fallacy.

I find it very hard to believe that MS hasn't had a good look at Apple's OS X pricing strategy before making this move. It mightn't be that they feel pressured into lowering the price so much as they've just seen what Apple has done and think it's a good idea to get as many people to upgrade as possible.

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