Malcolm Gladwell is an perpetually contrarian charlatan, which of course means he is beloved by people at the NYT and WaPo.
As an example of his nonsense, he was famously a shill for Big Tobacco in the 90's: https://beyondchron.org/malcolm-gladwell-unmasked-a-look-int...
He's also the guy that found out becoming a savant at something takes 10,000 hours.