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I don't know this seems to be fairly broad statement that could allow enforcement for any number of schemes:

> The final rule addresses reviews and testimonials that misrepresent that they are by someone who does not exist, such as AI-generated fake reviews, or who did not have actual experience with the business or its products or services, or that misrepresent the experience of the person giving it.

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> that misrepresent the experience of the person giving it.

I guess the FTC will be handing out fines for improper personal experiences now?

It's about the actions of the business, not the person experiencing the product. If John Doe submits a review that says, "I bought and used this product, and it sucks," a business can't edit that to say, "I bought and used this product, and it was amazing." That would misrepresent the reviewer's personal experience.

But what if that person has no actual experience with the product? Or has insufficient product experience to write a review?

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