I was one of the first college kids outside harvard to get my eyes on facebook almost 8 years ago. This reminds me a lot of that.

When FB first came about everyone was chasing girls using AIM. People started posting links to their FB page on their AIM profile and all of the sudden we had a new way to chase girls.

The other college ingredient besides chasing girls, is going to drink.

A tool to sort by price/specials, plus the college level distribution of it, is spot on. I'd keep going with this idea.