[I guess I'm in today's 10k because I last saw it discussed in Pareto, The Mind and Society (1935): an english translation of a 1916 work, which would be slightly pre-internet]
Lagniappe: https://i.imgflip.com/97mu1r.jpg
Mystery solved! That secret Kiwi conspirator Kim Sinclair, having noticed that people tend to have either tribal, Baskerville, sentiments that cause them to invent rationalisations for following aggregates of existing practices, or futuristic, Microgramma, sentiments that cause them to invent rationalisations for trying combinations of novel practices, used his 2009 opportunity to nudge a global audience in the direction of balanced, Papyrus, sentiments, from which one may hope they derive more rational rationalisations.
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