I think if you look at things like Niantic it's a similar two-for-one appeal: a motivating excuse to go someplace you would like to go but might not have otherwise gone and engaging in activity you like.
I think if you look at things like Niantic it's a similar two-for-one appeal: a motivating excuse to go someplace you would like to go but might not have otherwise gone and engaging in activity you like.
> I think if you look at things like Niantic it's a similar two-for-one appeal: a motivating excuse to go someplace you would like to go but might not have otherwise gone and engaging in activity you like.
I believe the GP is saying that it doesn't say what "it" is. AARL and Niantic aren't exactly household names outside of people already interested in radio.
If they're trying to attract new people to amateur radio with this as floatrock surmised, (and maybe they're not! and if not, maybe they should be?), you need to assume this is going to be people's first point of contact... and this website isn't particularly useful for that use case.
I think there is assumption that visitor would know what Summits on the Air is since that is better known.
Communication isn't just putting the information out there, it's about sharing the good feelings people get from doing ham stuff. If there's a charismatic amateur radio youtuber or something that's way more about the joy of using radio rather than the nitpicky details even experienced hams find tiring, I haven't encountered them. They probably need to do some serious promotion. Lot's of old farts like to think young people just aren't technical enough or don't have the discipline: it's bullshit. Compare how many technical workers there are today vs 40 years ago. I'll bet 90% of what repels new hopeful hams from getting involved boils down to the curse of expertise, gatekeeping, and angry hall-monitorism among the most vocal people that haunt places that new folks might go for information. It's not just amateur radio that does this, but it might be the biggest offender I've seen at least since the Perl newsgroups in the late 90s.
The slightly funny thing here for me is that Niantic has nothing to do with radio at all! They made Pokémon GO, the augmented reality "find Pokémon in the real world" app that was pretty popular a few years ago :D