It’s a package of devices Apple is selling. They sell under powered smaller screen macs. They sell iMacs. They sell small iPads. They sell smaller watches. Some of these just don’t sell as well as their other offerings.

They should sell small phones. Because the whole family will be in on the brand, features, and services. I’ve heard many family members and friends say that they won’t give up their older small phones because Apple no longer makes new ones.

The idea that they don’t sell well is not a good enough reason when you are trying to capture the whole market for not just hardware but the lock in for services, apps, games, music, etc.