I also can’t comprehend the benefit of a biased editorial department, from a business or quality perspective. A diverse set of views is always more interesting to read, but I’m surely in the minority with that perspective. If someone could explain the benefit, I’m very interested.
I don’t see this is any different than the media black out that nearly all corporate employees enjoy, that exists for one reason: don’t make your opinions appear as those of the whole. Looking at the mixed responses to all of this, across the internet, that does seem to be the case, where people are confusing it all.