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Nintendo's always been on its own for these sorts of things, but even the folks I know with an XBox just use their Playstation these days if they have both. XBox just isn't really in the conversation any more. That could totally change in another generation of consoles, but their position wasn't great coming into this generation and it doesn't feel like it's gotten any better.

Basic numbers I've been seeing on a quick search has PS5 almost doubling the Series X sales.

Not really. The only generation of Xbox that was competitive was the 360, which still came in third in sales, just not as distantly.

Having Halo as an exclusive was huge.

In which region? It's basically irrelevant outside the US.