This is still passive. This is similar to owning 10 apartment buildings. You have to hire managers to deal with all the day-to-day, but there is still money left over. You just have to make sure that they aren't stealing from you. Similar to a lot of investments, which I would also consider passive income. Even with stocks, you can't just sleep or you could end up in a bad way, but you are also not putting in 8 to 12 (or more sometimes) hours of work a day like a small business.