> If I showed that video to someone who isn't
...the target audience, it wouldn't work. Same with the AI stuff.
Show that to someone with no understanding of Apple and it's products, or AI, and you'll have someone equally confused.
The understanding here is that in both cases the marketing is targeted at a certain group.
More interestingly, you admit that one story promotes interest in the product, while the other promotes the viewer being, as you put it, a schlub.
Maybe you can explain why you being a schlub is better than wanting to learn more about a product (or how quickly you try to pretend like that's not what you mean/said and move the goal post, lol)?