OP is right, though. What you're calling "compelling" and "funny" seems very much also like messages telling you to that it's ok to lie to everyone around you including your family and friends. That's not a funny message to me. It's an appalling one.
That person is already lying about stuff. We've all done it.
I think the real indictment against Apple (and AI more broadly) is that this is the best use case for their supposedly revolutionary technology that they could come up with.
I don’t think anyone is claiming these ads will get people to start lying. The claim is that lying to your loved ones is good and makes you smart is indeed the message these ads are sending.
People do lie. But they don’t usually feel good about it. These ads send the message that not only is that good, but Apple Intelligence will make you even better at lying.
It’s just a bad message.
Eh, "lovable but lazy dumbass forgot something and has to lie their way out of it" is a pretty standard trope of boomer sitcom humour.
Just imagine these ads, but the person using AI was Homer Simpson.