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But it seems like Apple could make "fetch" happen in the past. Their ads were very aspirational, almost like you could become an Olympian if you just owned a Macintosh. These ads though, they're not about "you can do more". They're about "you can care less".

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These ads feel like YouTube Short sketches. A little absurd, and a bit of a fantasy land. Would people really interact this way - word for word?

I think being aspirational with AI can feel a bit in-humane. A lot of people seeing this experience a bit of cringe when the topic of AI is brought up. Maybe they’re worried about their job, that technology is too pervasive - whatever it is, they’re uncomfortable. It’s an easier pill to swallow if I can laugh at it. Apple seems to be picking up on that in these ads.

Eh, I mean Apple has had its flops over the years like any company. Their ads were good, but all of their successful products were of high quality when evaluated objectively, in addition to having been marketed well.

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