I acknowledge what the analytics show, but always allude to the hypothetical casual loner segment who we lack data on because we pushed them away or we don't measure things relevant to them.
I'm a boomer millenial, or whatever we're called now, and never took to online gaming, so I'm part of this segment.
Casual loners are irrelevant to the monetization and in game economy people, resulting in relegation to second class status.
Until someone figures out a way to milk this segment for that juicy recurring revenue, consumable$, $kins, etc..., we must accept our fate, largely an afterthought.