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How? I've used smartphones without any case since the Galaxy S1 and I have never had a cracked screen.The only smartphone in my close circles I know to have outlasted its usefulness without having its screen cracked is an LG P350 - my first ever smartphone (which incidentally was barely powerful enough to run its own OS; from then on, I always just saved up money and bought a flagship). Since then, I've seen friends getting new Pixels one day, and breaking their screens the next; in the Galaxy line alone, I had my S4 screen replaced twice, I personally replaced the screen in my wife's S3, my S7 died with a black screen after hitting the pavement (it was in a case, but the impact angle was unlucky); my wife just got the screen replaced on her S23. A family member broke a new Galaxy Tab when their briefcase hit the ground, etc. Same for cheaper devices too.
(EDIT: well, OK, my wife's Huawei P8 didn't live long enough to get its screen broken - 6 months in, it wasn't able to make a phone call without freezing. Replaced it with an S9, whose screen theoretically never cracked - instead, at some point, top half of the display got hue-shifted towards pink.)
Things got much worse when phones became glass/metal instead of glass/plastic; I personally am not brave enough to operate a modern smartphone without a case while standing on hard floor (bathroom tiles, or pavement outside).
I don't know - maybe myself and people around me all have really bad luck? Regardless, before smartphones, neither the screen nor the buttons were particularly fragile; you only ever worried about breaking the plastic case (or the flip mechanism in flip phones) after using the phone as a hammer one too many times...