Too often we try to solve social problems by "adding" something, whether it be adding an incentive or adding a program. I think to really solve the problem of publish or perish mentality, we first need to understand the root cause or causes of this mentality, then work to remove them. What I'm seeing here is humans being shepherded by enormous economic and social pressure to engage in selfish behavior for survival and/or social acceptance. Adding an incentive or a program therefore ultimately does not work because it does nothing about the fact that the humans are still largely enslaved by the aforementioned pressure. So, we must remove the pressure. Remove the pressure, remove the selfish behavior. But how to remove the pressure?