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Well that quote appears to contradict the article's claim that speed to market is the most important factor.

Now I don't know what to think..

Here is a way to look at it.

You read the article, and by the end you have actionable items, that you can execute today, literally.

Many piece published on the topic go on and on about how agricultural methods should do this and that. Sure, and in the meantime what do we do?