The government has been mostly disinterested in pursuing antitrust actions for about half a century now, requiring very explicit evidence of very specific forms of price fixing by very unpopular companies to take any action other than blocking the largest of mergers.
Recent political changes over the course of the 2020's have started to change that, and these changes represent significant news relative to the situation for the past couple generations.
So now 5 years later the highway is developing and I build out my location. I decide I want to sell the other lot since I'm not going to build on it.
Now, I don't need to sell it. I could hold on to it, it's not that expensive to own. It would be a great spot for a fast food joint or what not. But I don't want to sell it to someone who immediately develops it as a gas station.
The public would benefit from developing the land - new services and more tax revenue. So it's in the public's interest for the owner to sell.
So you want to allow some amount of anti-competitive restrictions. I get not wanting permanent non-removable restriction.