(Also I feel that by default, non-book PDFs tend to show up in the US "Letter" size, which looks deceptively similar to A4, until you try to print it.)
(Also I feel that by default, non-book PDFs tend to show up in the US "Letter" size, which looks deceptively similar to A4, until you try to print it.)
I hate to break it to you but, https://blog.developer.adobe.com/adobe-sensei-makes-responsi...
Also: What did people screw up with HTML in your opinion?
The problem with PDFs is that you need to create multiple layouts to make them look good in print and on a variety of commonly used screen sizes; all those layouts is extra work. HTML, by its very nature, doesn't have this problem, and yet somehow today we still have to design multiple layouts to support print and common screen sizes. And in practice, we usually don't - instead, we design one layout optimized for mobile phones, and ignore how bad lit looks on desktop or in print. "Responsive web design" turned into forcing HTML to behave like a PDF, except using "iPhone" instead of "A4" as the size.
As for responsive HTML, it's the responsibility of the designer to make it work if he/she is worth their salt. Like you say, HTML without CSS is already responsive. If businesses understood that there are a big segment of customers who will always use their computer and never their phone when it's time to make a purchase, perhaps they'd be better at it.