Well, it’s an inherently manipulative practice, no exceptions. If you sold something people truly wanted, you wouldn’t need a huge ad campaign, and if you did run one, you’d grow past it soon enough. Only a stuck/sinking firm would throw significant money at the problem for multiple quarters to juice their metrics, IMO

I’m awake and older than 8 so it would make sense to me that good products need less advertising, but I’d still be only guessing.