While the article is a well written summary on what corporate culture can be based on, I fail to see where the "myth" is. Is it that just having culture is all thats needed? I don't think that was ever a misconception. In fact, Delivering Happiness covers most of his points already (re: hiring for culture, openness & feedback).

I think a better and less link-baity title would have been "What culture should and shouldnt be". He didn't really disprove any specific "myth" and only really stated an opinion on how to implement culture. His two unsupported illustrations of bad culture ("Nerf guns and toy helicopters" leading to it being "hollow") were IMO not really myths at all just a setup for the rest of the article.