> Do you know any musicians?
Yes
> Pretty much all of them use Apple gear inasmuch as they work digitally, even iPhones and iPads.
There's a big difference between one musician I know who uses their iPhone to watch YouTube videos to improve their guitar-playing technique - to another that uses their iPhone only to capture samples because their DAW setup couldn't possible fit on a screen that small.
None of the musicians I know (games-industry folk, mostly) uses an iPad as a DAW because it's a massive usability downgrade from a desktop (e.g. plug-ins support in Logic-Pro-for-iPad is lacking; or simply quickly dragging-and-dropping files around directly from the filesystem; and the inability to use shared projects from a company LAN). (I'll admit I have zero exposure to this area, so please correct me if I'm overstating these issues).
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> We need to can this "passive media consumption" nonsense with respect to Apple
I remember when Apple added Stickers to iMessages - and was appalled that they had decided that normal users should not have the ability to make their own stickers (unlike every other chat program out there). I think Apple's attitude towards their users is very much a valid criticism.