Hmm NBC seems to imply that they purchased "Free Speech Systems", which is the parent company for the entire operation. Of course, who knows what they'll actually get other than the domain and copyrights -- Jones will just move all the physical assets into a storage unit/another office and dare them to complain, Guliani-style. Also, who knows if any of these stands for long, anyway; the cases are in state court (Connecticut and Texas) but what's stopping the president from issuing an executive order clearing them? Laws?
Re: "who gets the most promotion", IDK I think it's definitely the new owner of the Onion. Personally speaking, I think we're past the "don't give them attention" stage of fascism, and "they were bought by a satire company" isn't exactly a better rallying cry than Jones has already been spouting during the entire litigation. Plus, I trust them;
The anti-violence organization Everytown for Gun Safety said it will be the exclusive advertiser in The Onion’s new venture as part of a multiyear agreement. John Feinblatt, the group’s president, said in a statement that he hopes to “reach new audiences ready to hold the gun industry accountable for contributing to our nation’s gun violence epidemic.”