UK shrinkflation hits an absurd milestone
Shrinkflation e.g. your favourite chocolate bar price is unchanged but weight sneakily reduced by 10%.
Now... underpants. H&M Cotton-rich short trunks Large were 33in at waist and are now (on the sample I bought today) 30in.
And unlike the chocolate bar which is marked e.g. "25g", the shorts' packaging lacks any figure to reveal the reduction in the number of inches you are getting.
What next? 11-inch rulers? :)