One way to see it is that it's their way of passive-aggressive protest against a law they don't want. Maybe the aim was never to abide by the law, just to pretend and annoy people enough to draw them on your side.
They want the end user to be irritated in the extreme. When users complain they'll say “we have to do this, the law says so, look, everyone else is doing the same thing” in the hope that people will support later action to have the privacy protections wound back.