Asus can make great hardware all day; but without the right marketing and the right software, it will never be successful.
Android 4.1 (Jelly Bean) is the first arrival of a real competitor to iOS in my opinion.
Google floundered about quite a bit trying to get the UI right (honestly, it seemed like they were ignoring it completely for a while); and 4.0 and 4.1 are the first versions I've used that feel "right". I'm actually pretty torn between iOS and Android at this point from a user / developer standpoint.
Although Apple still has the better developer tools for now.