Tracking should have been “opt in” and inferred from browser/device settings. I can see why big tech is dragging their ass to make the UX much better, but government should kick them into overdrive by demanding tracking/cookies be opt-in.
Companies should ultimately set up a system which incentivizes the tracking, rather than stealing it behind the scenes
The idea of the legislation was that sites would prefer to trade analytics accuracy for a better user experience. Obviously that hasn't worked out.
If you made tracking required in the device settings, you'd see the exact same pop-ups, they'd just give you a worse and worse user experience until you gave in and changed your device settings, or similar
Same thing the US populace do about being subject to food additives that are banned in the entire civilized world: not much
Tracking is “opt in”. Google and Facebook both lost and had to change their cookie dialogs.
Companies are intentionally noncompliant because it makes them money.
EU's own government websites are riddled with the cookie banners.
A "simple 1-click opt out" on pretty much every website I visit is still a horrible user experience, at least for me.
I don't save any cookies in my (semi-hobby) product, so I don't display any banners to my visitors.