That _cannot_ be the singular or even primary driver of a movement. Car manufacturers don't just make a car in a vacuum. They make what the market is asking for, and _then_ marketing steps in. Very few companies, like apple and Tesla, can foist weird stuff on consumers and have them like it. And even in those cases, they are really just building something they believe to be the faster horse.
There's a reason Tesla wanted to build and SUV and a model 3. There's a key target price point in the US for a car. No amount of marketing can make people buy a car they simply cannot afford.