So for your example, what is the dead salmon study satirizing? Is there some other study that did something similar that they're making fun of? Is there a broader scientific movement that they're criticizing?
I concede that there may be a target that I'm not aware of. But I find it more likely that someone just said "what if we put a dead fish in an fMRI", and their colleagues found it funny enough to actually do. Many scientists have a sense of humor, and will absolutely do something just because they think it would be funny.