> I feel like 'virtue signaling' is poorly named. I think 'Comfort Signaling' and 'Loyalty Signaling' are easier to talk and reason about.

> * I am flying this flag because I want my people to be comfortable with me.

> * I am flying this flag because I want my people to know that I am loyal to them, and I don't care about what other people think. (Or, I'm fine with the other people hating me because of this flag)

Why don't you think "virtue" signaling works for that? That's the same meaning.