Apple TV+ Will License Its Movies to Other Services to Reduce Billions in Losses
bloomberg.com
bloomberg.com
I think this issue they need to address is that they just have not communicated to the public nearly enough for anyone to even be aware of what they are offering when it comes to their TV services. There was a long period of time where I was deeply confused as to what AppleTV was. Just literally, I did not know what the product offered or even looked like. They had talked about making their own TV at some point, so I thought it was that. Then they came out with a service called AppleTV+, and I thought it was the next generation of the AppleTV boxes. I still don't know if you can use the AppleTV+ service on something other than an AppleTV and if you can use it if you don't have an Apple account. I also don't know where their rental and "to buy" really is and where the stuff I buy lives. It seems to be iTunes still for some reason, which is very weird because I thought that was pretty much gone now and why would I go to my MP3 player to watch a TV show?
I don't remember ever being made aware that AppleTV+ had launched. Did anyone even pay the remotest bit of attention to that at the time? Also, have there ever been Apple TV ads? I've seen ads for almost every other Apple product but never their ads.
It's just bad. They have the money and they could make this all work if they just made it all less confusing.
https://www.tomsguide.com/news/apple-tv-plus-free-trials
Apple TV can also access some movies from Vudu and MoviesAnywhere.
No, silly, that's iTunes Store, which is another pink app with a star, not the iTunes app. But lately, you can launch the AppleTV app, not the AppleTV+ app, because that doesn't seem to exist but that's what you have to be subscribed to play things in the AppleTV. But it's very important so they added the +.
It's like Apple has it's own EU-ish regulatory authority to confuse the user as much as possible.
I accidentally click on the iTunes Store app when I really meant to click on the Apple Store app quite a bit. Oh, sorry, I mean the App Store. Anyway, it always leaves me briefly confused.
Te only places I see ads for their shows and movies are before their shows and movies. It’s a little strange that they went through all the effort of making trailers to advertise their shows to only show it to those who are already paying for their service.
It's ironic that ~20 years ago (so, pre-YouTube) by far the best place to see all the trailers for all the current movies was www.apple.com/movies (or something like that): they aggregated everything, on servers that could handle streaming video. I couldn't really see what was in it for them (there weren't any ads, as I recall), but it was the place my friends and I went to figure out what to go see that weekend, and it was great.
It seems like Apple is falling into the same stupid user experience that Microsoft provides. I have a Microsoft Account, which is used on my Xbox, but also it can be on Skype but my Skype account was linked from an older Skype account and the auth system keeps messing up my logged in user in Skype with my Xbox account. All the auth flows and apps that use a Microsoft Account are confusing as fuck and I got to the point where I simply don't trust it at all.
Apple is going this way, I have my Apple ID paying a family account with my partner but the amount of fuck ups we encountered when setting it up to migrate her own account into the family one made me start seriously questioning if I trust Apple's auth flow, not in the security sense but in the sense that I can't tell if I'm doing something wrong or if it's a bug/bad experience from their side.
For some reason these trillion+ dollars companies cannot create a cohesive logged in experience, it's mind-boggling.
Apple is focused on licensing its movies to other companies, such as foreign TV networks and stores, where viewers can rent or buy them, according to a person familiar with the plans. The company isn’t [yet] planning to license its original TV shows to third parties.. Apple has already started selling TV+ via Amazon in a bid to increase the audience for the service. Licensing to third parties will generate additional revenue and introduce Apple movies to people who don’t yet pay for TV+.