Frankly given the numbers of hours of entertainment most people got out of Pokémon Go, I suspect this might be one of the cases where people have been best compensated for their data collection.
Friendships too!
Frankly, with the amount of real-world walking required to progress in Ingress and Pokémon Go, most players were compensated by the motivation to get a decent amount of exercise, which had a net positive impact on their health. Most exercise apps require users to pay subscriptions for the pleasure of using them.