I hope if backfires, mostly draws in users from existing speech-unfriendly platforms and then the number of social media platforms will multiply from here onward and a large number of platforms will compete based on who is most permissive with regards to speech.
Most of the highly suggestible masses already moved off X to Threads... So now that Bluesky is being pushed hard, I hope the suggestible people from Threads will switch over and split up their censorship ecosystems.
It makes sense from that perspective. The censored ecosystems should be separated into lots of small platforms because you need a lot of different filter bubbles to maintain the deceptions and impermeable information silos. A large centralized ecosystem will create too many opportunities for exposure to alternative information so it cannot be controlled as well.
In the future, there will be a different platform for every kind of delusion and each one will focus on its own delusion and will make up stories to discredit rival platforms so people always doubt information received outside.
It's a matter of time before large corporations start preventing their employees from using non-approved platforms. They'll probably use cybersecurity safety as an excuse. They might carry out hacking false flags on their own employees to convince them to not use other platforms they won't feel forced.