The developer knows how App Store SEO works, but this seems like an attempt to get some free press using the hotbutton complaint about App Store SEO as a ploy.

Here's the list of apps they've published: "Timer :" "Mirror ◎" "Launch Center Pro" "Gas Cubby - Fuel Economy (MPG, Mileage) Calculator and Car Maintenance & Service Log" "Trip Cubby • Mileage Log for Tax Deduction or Reimbursement" "Tweet Speaker - Listen to Twitter"

Guess which ones have more sales? Their better SEO optimized apps sell better. SEO could have scaled his $5k/month (not bad!) results by a factor of 3x, 5x? Maybe more?

This app doesn't even rank for it's own name (searching for "Timer :". Don't complain about it, fix it!

Perhaps it's the best timer application ever, and it might very well be... but this seems like poor form.

Good point. Maybe that's the reason why it's not found by search, too. I think claiming the app's name was "Timer" when in fact it is called "Timer :"[1] is dubious. Ok, maybe the app stores search should prioritize highly rated apps but it seems there are simply a large number of apps having "Timer" in their names.

(Besides, relying on the app store as such for marketing is a gamble, that should be established by now ...)

[1] how did the author come up with "Timer :", it's just weird, I think.