Why even mention the competition? We all know who the tablet incumbent is. I've always been bullish on Microsoft, but Ballmer... A truly great CEO could say something more subtle like, "We have our best people working on Surface and we think producers - executives, artists, developers and managers - will love our tablet offering, which we pioneered with Surface Table in 2007 and can now finally bring to the public in the beautiful, compact Surface. <sends MS Word document via email, smiling like a sir>."