The main "trick" is that the majority of books I read are audiobooks, usually at 2x or even 3x speed. And I'm just always reading, or listening to a podcast. There is a lot of slack time in which you can't be doing something else, and I use it for books. E.g. getting up in the morning and arranging food for my kids for school, or doing the dishes, or walking to/from work, or going to the gym, running to buy groceries, etc.
It really doesn't take that much time to read a lot. Say you want to read 52 books a year - that's a book a week. Depending on what you read, the average book is 10-20 hours on Audible, so let's say 15 hrs on average. If you read at 2x speed that's 7.5 hours of listening time per week, or roughly an hour a day. For most people that is easily achievable just with their commute to work.
The tricks are to put a lot of time in it and always have a surplus of interesting books on hand. I spend around $2k a year on Kindle books (if I talk to someone and they mention a book they like, I’ll usually just buy it) and make reading a daily habit.
I read on average an hour a day on weekdays and two or more hours on weekends. Reading is one of the things I enjoy the most and has been for my entire life.
And dammit, I thought I read a lot, and here you are beating me.. I'm only at 101 this year... :)
I do really like podcasts though and am at 360 hours listened this year, almost exclusively while running, walking, or doing chores around the apartment.
Also even though I enjoy reading a lot, I find more isn't always better, but I've been trying to survey some topics - fascism, Christian Nationalism, etc. If I really want to get something out of what I'm reading or if it is a complex topic I have to slow down.